Case Study:
B2B
Delivering $1.9M in Google Ads & Organic Search
Skyline Exhibits
Organic Search / Paid Search
The Results
$150K
Monthly Revenue From Paid Search
$600K
Monthly New Revenue From Organic Search
158%
Increase in Conversions From Google Ads YOY
$1.9M
Google Ads Revenue in 8 Months
100%
Campaign Keywords with Top 5 Rankings
1,750%
Avg. Monthly Google Ads ROAS
About the Client
Skyline Exhibits partners with marketers to create brand-elevating, custom exhibit experiences. Working with brands of all sizes, Skyline crafts award-winning trade show events through modular structures, digital activations, high-impact graphics, custom fabrication, and comprehensive services.
Background
Skyline Exhibits serves businesses of all sizes with custom exhibit solutions designed for a wide range of events. To stand out in a competitive market and capture demand across multiple service lines, the brand needed a search strategy built for both visibility and performance. They partnered with us to strengthen their Organic Search presence and drive qualified leads through a highly targeted Paid Search approach.
Goals
Increase the number of leads while keeping CPA and CPC down Achieve 25 Marketing Qualified Leads per week Outrank competitors in Google SERPs
Challenges
Ensuring various target demographics were aware of their products and services with strategic ad placements Outranking the competition, especially for key business events
01
Our Approach
To help Skyline Exhibits hit their growth goals, we implemented a full-funnel digital strategy that blended paid media and Organic Search. Leveraging advanced market research and audience insights, we built a comprehensive paid media strategy featuring refined budget allocation, continuous bid optimization, and compelling ad creatives. Simultaneously, our team launched an Organic Search campaign with the goal of driving all campaign keywords to the top 5.
02
The Results
In a competitive market where visibility and lead quality were critical, our team helped Skyline Exhibits gain traction quickly across both Organic Search and Google Ads. Within just three months, we achieved #1 keyword rankings, and by seven months, all targeted keywords ranked within the top five, driving $600K in new monthly Organic Search revenue. On the paid side, our ongoing testing and optimization delivered a 158% year-over-year increase in Google Ads conversions, an average monthly ROAS of 1,750%, and $150K in monthly paid search revenue. In just eight months, Google Ads generated $1.9M in total earnings. Together, these results helped Skyline Exhibits overcome a crowded landscape, improve visibility across service lines, and drive sustained revenue growth.
Thank you for helping Skyline improve our Organic and PPC results!
Wendy G., CMO
Skyline Exhibits
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