Expanding Organic Reach With 5,229 New Rankings
About Client
Nature’s Sunshine is a heritage supplement brand making herbal and nutritional products, probiotics, digestive support, and herbal formulas, sold direct to consumers and through distributors for more than 50 years.
Background
In supplements, discovery starts in search, and a heritage brand competing against retailers and newer direct to consumer labels has to keep expanding its organic footprint to stay found. Nature’s Sunshine partnered with VELOX to grow that footprint, rank more of its products and categories, and turn rising search visibility into direct revenue.
Goals
Expand the organic footprint across products.
Grow page one and number one rankings.
Capture demand for herbal and nutritional products.
Build search authority against retailers.
Challenges
A crowded supplement category.
Retailers and newer brands competing hard.
A very large catalog to index and rank.
Informational queries dominating the space.
Approach
VELOX developed an Organic Search strategy designed to expand Nature’s Sunshine’s visibility at scale. Product and category pages were strengthened around relevant search opportunities, while broader content efforts helped establish authority across the ingredients, products, and wellness topics surrounding the brand's portfolio.
The strategy focused on both sides of keyword growth: earning visibility for searches where Nature’s Sunshine previously did not rank and improving positions for keywords already within its organic footprint. This created opportunities to expand overall reach while simultaneously moving more established terms toward page-one and #1 positions.
Results
Nature’s Sunshine now ranks across more than 11,000 organic keywords, with 5,229 newly ranking terms and 3,358 moved up in the most recent period, 1,163 on Google page one and 263 in the number one position. That expansion carries an estimated organic traffic value near $56K a month and a rapidly growing search footprint that compounds into direct revenue.
11,054
Ranking Keywords
5,229
New Keywords Ranked
3,358
Keywords Improved
1,163
Terms on Page One
263
No. 1 Rankings
$56K
Est. Traffic Value
Client Feedback
"I’m learning something every time we chat. The VELOX team helps us understand what they’re seeing in the results beyond just the raw numbers."
Kevin F., CMO
Nature's Sunshine
