Case Study:
Beverages and Spirits
The Human Bean Franchise Growth Success Story
The Human Bean
Organic Search / Content Strategy / Paid Search / Strategic Planning
The Results
+$40K
New Revenue
About the Client
The Human Bean brews premium espresso and coffee drinks for java lovers nationwide. Its first drive-thru espresso stand opened for business in Ashland, Oregon, in 1998, and they’ve only kept growing. The Human Bean now has over 200 locations in 23 different states.
Background
The Human Bean contacted our Organic Search experts to boost franchise sales. Their website's lead generation depended on SERP rankings, which weren’t improving, limiting sales. Google Ads also underperformed, increasing costs without much result.
Goals
Increase qualified franchise leads. Improve organic search visibility. Rank for high-intent franchise keywords. Reduce unqualified lead volume. Support nationwide franchise expansion.
Challenges
Competitive franchise search landscape. Poor visibility for key franchise terms. Unqualified traffic from paid campaigns. Limited lead quality and conversion rates. Scaling franchise growth efficiently.
01
Our Approach
To attract interested investors nationwide, our team targeted the national keyword “coffee franchise” through high-quality Organic Search strategies. We also ran a niche-focused Google Ads campaign to capture relevant traffic and qualified new leads.
02
The Results
We helped The Human Bean achieve Top 10 rankings for the highly competitive keyword “coffee franchise,” increasing brand visibility and driving qualified organic traffic. Combined with a targeted Google Ads strategy, the campaign generated high-quality franchise leads that contributed to increased sales and revenue growth.
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