Thriving at Scale with a 302% Revenue Lift
About Client
Thrive Causemetics transforms beauty with science-backed solutions designed to elevate your daily routine. Beyond makeup, their products are meticulously crafted with cutting-edge technologies to deliver both performance and care.
Background
Prior to partnering with us, Thrive Causemetics faced challenges with underperforming campaigns that didn’t meet their growth objectives. We took the reins, refining their Google Ads strategy and delivering transformative results.
Goals
Amplify revenue growth with high ROAS Google Shopping ads and Organic search campaigns.
Scale conversions through data-driven optimization strategies.
Expand brand awareness to dominate the competitive beauty industry.
Challenges
Standing out in paid search amid intense competition in beauty and skincare.
Targeting high-value keywords in helpful content pieces and content syndication.
Approach
As a Google Premier Partner, our team executed a sophisticated paid media strategy tailored for Thrive Causemetics. By combining strategic keyword targeting, ad creative enhancements, and real-time optimizations, we amplified visibility across both branded and non-branded searches.
Results
Through a data-driven approach, including dynamic ad copy testing, high-intent keyword expansions, and advanced bid strategies, we unlocked new levels of growth, boosting Thrive’s revenue while maximizing return on ad spend (ROAS). The outcome? An industry-leading 302% surge in Google Shopping campaign revenue and a stronger competitive foothold in the beauty market.
205%
Total Conversion Value
12.8X
ROAS Across Search Campaigns
282%
Total Traffic
Client Feedback
"We are happy with the growth of our partnership with VELOX, tremendously!"
Tim G., Head of Growth & Acquisition
Thrive Causemetics
