90 Days to Skyrocketing Success
About Client
True Botanicals values health over beauty, believing beauty stems from health. They aim to make effective, nontoxic skincare, shown by independent trials that prove harmful chemicals are unnecessary.
Background
True Botanicals partnered with us to improve their Google Ads strategy, given their low ROAS and limited conversions. We stepped in to enhance their campaign structure, eliminate wasted spend, and drive higher-quality conversions.
Goals
Optimize non-branded keyword campaigns
Build brand exposure and drive paid conversions
Attain new customers and increase brand recognition
Challenges
Standing out in the highly competitive clean skincare industry
Targeting the right audiences in paid media while maintaining a low CPA
Approach
We executed a Google Ads strategy to maximize performance by identifying costly, ineffective keywords and refining our approach through testing and experiments. This conversion optimization strategy eliminated underperforming keywords, added negative keywords, and significantly reduced the cost per acquisition (CPA).
Results
Within three months of launching, True Botanicals earned over $2.6M in Google Ads revenue. By the end, we cut the average CPA by 301% and increased total revenue by 63.94% MOM.
+65%
Display Campaign Revenue
+449%
Shopping Campaign Purchases
+64%
Revenue Growth MoM
-301%
Avg. Cost/Conversion
+16%
Google Ads ROAS
