Driving $2.6M in Google Ads Revenue
About Client
True Botanicals is a premium skincare brand creating high-performance products with a focus on effective, nontoxic ingredients. Backed by independent clinical testing, the brand combines luxury skincare with a commitment to efficacy, ingredient quality, and consumer health.
Background
True Botanicals partnered with VELOX to turn an underperforming Google Ads program into a scalable source of ecommerce revenue. Low ROAS, limited conversions, and inefficient keyword spend were restricting growth. The brand needed a more disciplined paid search strategy that could reduce acquisition costs, reach higher-intent shoppers, and scale revenue without sacrificing efficiency.
Goals
Increase Google Ads revenue and conversions.
Improve ROAS and acquisition efficiency.
Scale Shopping campaign purchases.
Optimize non-branded keyword targeting.
Acquire new customers while expanding brand visibility.
Challenges
Competing in a saturated premium skincare market.
Low ROAS and limited conversion volume.
Wasted spend across inefficient keywords.
Reaching qualified audiences while controlling CPA.
Scaling revenue without sacrificing profitability.
Approach
VELOX rebuilt True Botanicals’ Google Ads strategy around revenue and acquisition efficiency. We identified costly, underperforming keywords, expanded negative keyword coverage, refined audience targeting, and continuously tested campaign variables to improve conversion performance. Budget was increasingly directed toward the campaigns and searches producing the strongest returns, allowing revenue and purchase volume to scale while reducing wasted spend.
Results
Within 90 days, True Botanicals generated more than $2.6M in Google Ads revenue. Shopping campaign purchases increased 449%, Display revenue grew 65%, and total revenue increased 64% month over month. At the same time, campaign optimizations dramatically reduced average cost per conversion, creating a more efficient paid acquisition program capable of supporting continued ecommerce growth.
$2.6M
Google Ads Revenue in 90 Days
+449%
Shopping Campaign Purchases
+64%
Revenue Growth MoM
+65%
Display Campaign Revenue
+16%
Google Ads ROAS
-301%
Average Cost/Conversion
