265% Organic Conversion Rate Growth
About Client
UNITE Hair aims to do things differently with easy-to-use, high-performing products for stylists and consumers. Their dedication has led to a comprehensive educational program beyond salons, making UNITE a global leader in professional hair care and a popular brand for everyday consumers.
Background
UNITE Hair’s industry is a crowded one. When they first came to us, they were facing some stiff competition and challenges that prevented them from meeting revenue goals. Their rankings and brand awareness weren’t where they needed to be to establish them as a leading authority in their industry.
Goals
Rank higher on Google for high-converting keywords
Increase brand awareness
Increase online orders
Challenges
Creating high-quality content for Organic Search to help customers understand product efficacy, usage, and ingredients
Outranking and differentiating in a saturated global hair care market
Approach
Using our ALTIERA platform, our expert team pinpointed high-value target keywords for UNITE’s Organic Search campaign. Our in-house team of creatives then crafted original content using those keywords, which was syndicated across the web, building a healthy backlink profile.
Results
UNITE Hair’s main campaign goals were higher search rankings, new customer acquisition, and enhanced brand awareness. Thanks to our strategic growth partnership, they achieved all three, even earning keyword rankings in the coveted top 3 positions.
The outcome? These higher rankings brought greater recognition for the brand among competitors, significantly increasing revenue.
265%
Conversion Rate Growth
517%
New YOY Revenue
685%
YOY Total Average Organic Site Sessions
$26.5K
Average New Monthly Revenue
Client Feedback
"The level of detail in the monthly report was honestly impressive. Keyword rankings, backlink strategy, paid and organic performance, it's all there, clearly explained, and tied back to real business goals. It's a lot to digest, but in the best way. "
Brooke D., Director of Ecommerce
UNITE Hair
