Driving 517% Organic Revenue Growth
About Client
UNITE Hair is a professional hair care brand creating high-performance products for stylists and consumers worldwide. Alongside its product portfolio, the brand supports salon professionals through education designed to elevate artistry, product knowledge, and results.
Background
UNITE Hair partnered with VELOX to strengthen Organic Search performance in a highly competitive global hair care market. The brand needed greater visibility across high-value, non-branded searches and stronger authority against established competitors. With rankings and organic acquisition limiting growth, UNITE needed a strategy that could turn search demand into qualified traffic, online orders, and measurable revenue.
Goals
Increase Organic Search revenue.
Improve rankings for high-converting keywords.
Grow qualified organic traffic.
Increase ecommerce orders and conversions.
Expand visibility across competitive hair care searches.
Challenges
Competing in a saturated global hair care market.
Building authority for competitive non-branded searches.
Creating useful content around products and ingredients.
Turning organic traffic into ecommerce conversions.
Differentiating UNITE from established hair care brands.
Approach
Using our ALTIERA,we identified high-value Organic Search opportunities based on keyword potential and revenue impact. Our team developed original, search-focused content around priority topics and strategically syndicated it to strengthen UNITE’s backlink profile and authority. Combined with ongoing keyword optimization, the strategy expanded qualified search visibility and created a stronger path from organic discovery to ecommerce conversion.
Results
We helped UNITE Hair turn stronger Organic Search visibility into significant ecommerce growth. New year-over-year revenue increased 517%, while average organic site sessions grew 685% and conversion rate improved 265%. The campaign also generated an average of $26.5K in new monthly revenue and $327K in new revenue growth, demonstrating Organic Search’s ability to drive both customer acquisition and measurable business results.
+517%
New Organic Revenue YOY
+685%
Organic Site Sessions YOY
+265%
Organic Conversion Rate
$26.5K
Average New Monthly Revenue
$327K
New Revenue Growth
Client Feedback
"The level of detail in the monthly report was honestly impressive. Keyword rankings, backlink strategy, paid and organic performance, it's all there, clearly explained, and tied back to real business goals. It's a lot to digest, but in the best way. "
Brooke D., Director of Ecommerce
UNITE Hair
