Case Study:
Beauty and Skincare
Driving 46% Organic Revenue Growth at 846% ROI
Ursa Major
Organic Search
The Results
+46%
Organic Revenue
+84%
Top 10 Rankings
+83%
Top 5 Rankings
846%
Average Monthly ROI
$85K+
Average Monthly New Revenue
+30%
Google Ads Revenue
About the Client
Ursa Major offers clean skincare with effective, plant-based ingredients free of synthetics, chemicals, and parabens. Their products encourage people to elevate their routines and explore the natural world through high-quality skincare.
Background
Ursa Major partnered with us to enhance their online presence and drive revenue through their online store. The brand had experience with Google Ads and Organic Search, but struggled to effectively communicate its unique brand values without overspending and hurting overall ROI.
Goals
Increase Organic Search revenue. Expand non-branded keyword visibility. Grow Top 5 and Top 10 keyword rankings. Attract more high-intent skincare shoppers. Build a scalable source of organic acquisition.
Challenges
Competing for highly saturated skincare searches. Expanding visibility beyond branded keywords. Differentiating within the crowded clean beauty market. Building authority for high-value skincare categories. Communicating authenticity amid greenwashing concerns.
01
Our Approach
We developed an Organic Search strategy focused on capturing high-value, non-branded skincare demand. Technical SEO, content optimization, and strategic content syndication strengthened Ursa Major’s authority and expanded visibility across competitive searches. By prioritizing keywords based on search intent and revenue opportunity, we connected ranking growth with qualified traffic and measurable ecommerce revenue.
02
The Results
We helped Ursa Major turn stronger organic visibility into measurable ecommerce growth, increasing Organic Search revenue by 46% while expanding Top 10 keyword rankings by 84% and Top 5 rankings by 83%. The strategy contributed to $85K in average monthly new revenue and delivered an 846% average monthly ROI, establishing Organic Search as a scalable, high-efficiency customer acquisition channel.
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