Driving 46% Organic Revenue Growth and 846% ROI
About Client
Ursa Major offers clean skincare with effective, plant-based ingredients free of synthetics, chemicals, and parabens. Their products encourage people to elevate their routines and explore the natural world through high-quality skincare.
Background
Ursa Major partnered with us to enhance their online presence and drive revenue through their online store. The brand had experience with Google Ads and Organic Search, but struggled to effectively communicate its unique brand values without overspending and hurting overall ROI.
Goals
Increase non-branded keyword growth in Organic Search
Optimize Google Ads campaigns to improve ROAS and reduce customer acquisition costs
Target high-value audiences through paid media and Organic Search to increase monthly new revenue
Challenges
Ranking for highly competitive skincare terms would require a complex and specialized Organic Search strategy
Improving paid media efficiency while still targeting high-value audiences
Differentiating the brand in crowded SERPs while overcoming consumer concerns of “greenwashing”
Approach
Differentiating Ursa Major while reducing acquisition costs required a strategic approach to Organic Search and Google Ads campaigns. Through content syndication and technical SEO, we sought to boost the client’s presence in Organic Search for competitive skincare terms. Meanwhile, our paid search experts focused on targeting high-value audiences and iterating based on daily performance data.
Results
Our strategy helped Ursa Major strengthen their Organic Search presence and turn visibility into revenue. By targeting high-value, non-branded skincare terms, we drove qualified organic traffic to key product pages and supported meaningful revenue growth. On the paid side, Google Ads optimizations reduced acquisition costs while improving average monthly ROI, creating a more efficient path to customer growth.
+$85K
Avg. Monthly New Revenue
+84%
Top 10 Keywords
+46%
Organic Revenue
+30%
Google Ads Revenue
+23%
Google Ads Purchases
