Driving 505% Revenue Growth & Ranking 700+ Keywords
About Client
Verlas is a direct-to-consumer fine jewelry brand offering designer-quality diamond jewelry without the markup. The brand was established by industry experts obsessed with diamonds and jewelry. Their goal is to find the perfect gems, create the ideal setting, and produce innovative pieces people will cherish for years to come.
Background
Verlas makes stunning jewelry, but was struggling to gain any traction online, specifically in Organic Search. They partnered with us to help establish themselves within Organic Search and boost e-commerce sales.
Goals
Improve brand awareness in commercial SERPs
Drive organic traffic
Increase e-commerce revenue
Challenges
Highly competitive and saturated market
Consumers are hesitant to purchase higher-priced jewelry online
Approach
We were working with a blank slate, so we launched a comprehensive Organic Search strategy that combined technical SEO, content creation, and link building. This approach helped establish the client in relevant SERPs and set them up for sustainable online revenue growth. As with every campaign, we fostered a high-touch relationship with the client to ensure our strategies were perfectly aligned with their goals.
Results
Our strategy quickly delivered results. Within six months, we increased visibility across priority campaign keywords from 0 to 13%, and Verlas had over 700 ranked keywords during our partnership. We delivered four top 10 keyword rankings and one number-one ranking. Through this work, Verlas saw considerable gains in users, sessions, and revenue.
+505%
New Organic Ecomm Revenue
+246%
Organic Sessions
+265%
Organic Users
+56%
Organic Conversion Rate
+370
Top 10 Keywords
+13%
Keyword Visibility in 6 Months
