Delivering 350% ROI & 20K New Monthly Users
About Client
Verve Coffee Roasters produces the highest-quality products with an ethical, holistic approach. They remain dedicated to sourcing world-class coffee through direct trade relationships with smallholder farmers. Through their passion for high-quality coffee, Verve Coffee Roasters brings an exceptional experience to life.
Background
Verve Coffee Roasters had found some success in traditional media and word of mouth, but never invested in a true digital marketing strategy. They partnered with us to drive online sales and improve their ROI through our Organic Search and paid media services.
Goals
Increase brand awareness
Improve Organic Search rankings for high-value keywords
Generate new monthly revenue through increased e-commerce sales
Challenges
A hyper-competitive SERP environment for coffee-related keywords
The client had no experience with digital marketing campaigns
Relatively new to e-commerce sales, with critical on-site optimizations needed
Approach
Since Verve Coffee Roasters needed to establish themselves in Organic Search, our approach focused on high-value coffee keywords with commercial intent. We deployed an effective content syndication strategy designed to strengthen the client’s backlink profile while educating consumers on their products and unique approach. Additionally, we implemented strategic optimizations on the client’s site to improve the user experience while sending positive signals to search engines, supporting the client’s keyword ranking goals.
Results
Throughout the campaign, Verve Coffee Roasters achieved top 10 keyword rankings, improved search visibility, and increased monthly organic revenue. Additionally, our Google Ads optimizations helped drive qualified traffic, reduce CPAs, and generate conversions. With our partnership, Verve Coffee Roasters generated $1 million in e-commerce revenue and achieved a 350% monthly ROI.
$1M
E-Commerce Revenue
$22K
New Monthly Organic Revenue
100%
Campaign Keywords Ranked in the Top 10
+20K
Average New Monthly Users
350%
Monthly ROI
Client Feedback
"The VELOX team has been an exceptional partner every step of the way. Their patience, strategic guidance, and commitment to our success made all the difference. We couldn't have gotten where we are without them."
Sheela G., Growth Head of Ecommerce
Verve Coffee Roasters
