50% Growth & $99K in New Monthly Revenue
About Client
Zonda provides data, research, and technology for the residential housing industry. Its platform helps builders, developers, lenders, and other housing professionals understand market trends, identify opportunities, and make smarter decisions about land, communities, pricing, and buyer demand. By combining housing market intelligence with a large professional network, Zonda helps companies plan, build, and sell more effectively.
Background
Like many companies, Zonda ran their marketing in-house but wanted to see the value in outsourcing campaigns to digital marketing experts. Zonda partnered with us to help significantly increase its return on ad spend (ROAS) while maintaining a low cost-per-acquisition (CPA).
Goals
Decrease CPA
Drive 2-3X ROAS
Generate at least 40 leads per day
Increase brand awareness
Challenges
Lack of clear YOY KPI tracking
Complex transition from Universal Analytics to Google Analytics 4 (GA4)
Housing industry challenges, including elevated interest and mortgage rates, and surging construction costs
Approach
To meet Zonda’s ambitious goals, we deployed targeted Google Ads and technical SEO strategies. On the Google Ads side, we set out to target high-intent searchers, generate qualified leads, and lower overall CPAs. Once on the site, our technical optimizations reduced friction and turned leads into conversions. Throughout all of this, we helped the client seamlessly transition from Universal Analytics to GA4 to improve data accuracy.
Results
Zonda’s first agency partnership proved successful. We helped the client achieve remarkable growth, with an 18% increase in lead generation in just 3 months and a 28% year-over-year increase in monthly revenue. Additionally, transitioning the client to GA4 improved their data accuracy, enabling them to further optimize their digital marketing campaigns.
+28%
Conversions YoY
+18%
New Leads
+$99K
New Monthly Revenue
