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Generative Engine Optimization

Your Buyers Ask AI First

Buyers increasingly ask ChatGPT, Gemini, Perplexity, Copilot, and Google AI who to hire, what to buy, and which brands to trust. Our GEO Approach makes sure you are that source, your brand is the one cited, recommended, and trusted when those answers are generated.

Visibility That Drives Growth

"Our D2C sales rose almost immediately and kept climbing as our Google visibility improved."

Cassie M., Associate Manager of Ecommerce

Juice Beauty

AI Visibility by the Numbers

+796%

AI Visibility Growth

1.2X

AI Visitors Convert

AI Visitor CVR

~55%

Google Search AI Overviews

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What Earns a Citation

AI Search Engines don't recommend brands randomly. Getting cited requires the same foundations that earn top rankings: a technically sound website, trusted content, strong authority signals, credible citations, and consistent visibility across the web.

Mentions That Matter

A Site AI Can Read

Authority LLMs Trust

What Earns a Citation

Mentions That Matter

A Site AI Can Read

Authority LLMs Trust

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What Earns a Citation

Mentions That Matter

A Site AI Can Read

Authority LLMs Trust

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Being Cited Is Just the Start

Getting cited is one step of the buyer journey, not a revenue action. We model what GEO and AEO citations are worth before working to attain them, then track the business impact.

Price Each Query

Refine What Gets Cited

Invest Where It Pays

Being Cited Is Just the Start

Getting cited is one step of the buyer journey, not a revenue action. We model what GEO and AEO citations are worth before working to attain them, then track the business impact.

Price Each Query

Refine What Gets Cited

Invest Where It Pays

3D 'GO' keycap icon viewed at an angle, with an iridescent glass edge on a black background.

Being Cited Is Just the Start

Getting cited is one step of the buyer journey, not a revenue action. We model what GEO and AEO citations are worth before working to attain them, then track the business impact.

Price Each Query

Refine What Gets Cited

Invest Where It Pays

3D chrome icon of an arrow forking into two directions.

Answer Engines ≠ Generative Engines

AI Search is not one channel. Answer engines like Google’s AI Overviews and voice assistants extract a direct answer, often with no click. Generative engines like ChatGPT and Gemini compose one and name the brands they trust. Most approaches optimize for one; we execute strategies for both.

The Right Answer

Get Cited

One Forecast, Two Layers

Answer Engines ≠ Generative Engines

The Right Answer

Get Cited

One Forecast, Two Layers

close up of a 3D chrome icon of an arrow forking into two directions.

Answer Engines ≠ Generative Engines

The Right Answer

Get Cited

One Forecast, Two Layers

198%

AI Search Visibility

132%

AI Search Citations

75%

Revenue Per Session

198%

AI Search Visibility

132%

AI Search Citations

75%

Revenue Per Session

Establishing Category Leadership in AI Search

We helped PAX establish measurable AI Search visibility by optimizing content for AI Overviews, AI assistants, and traditional Organic Search. The result was 198% growth in AI visibility, 132% more AI citations, a 75% increase in revenue per session, and stronger authority across high-value search categories.

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Establishing Category Leadership in AI Search

View Case Study

+198%AI Search Visibility

AI Search Visibility

+198%AI Search Visibility

AI Search Visibility

+198%AI Search Visibility

AI Search Visibility

Becoming the Trusted Source

Optimize your digital footprint for the LLMs and engines shaping modern consumer discovery.

Generative Query Intelligence

Identify the high-value queries and conversational prompts where generative engines shape buyer decisions and model the revenue opportunity behind them.

AI-Structured Content

Structure authoritative content so generative engines can clearly understand, extract, synthesize, and surface your brand within generated answers.

Authority & Citation Signals

Build the trusted mentions, publisher placements, backlinks, and corroborating sources that give generative engines confidence to cite your brand.

Citation Performance

We track citations, content performance, competitors, and emerging opportunities to identify where your brand can gain visibility.