Running Top 5 Rankings by 120%
About Client
Anatomie is a luxury travel apparel brand specializing in lightweight, wrinkle-resistant clothing designed for travelers seeking premium comfort, style, and performance.
Background
As travel demand returned following the pandemic, Anatomie sought to strengthen its organic search presence and increase revenue from non-paid channels. While the brand had established recognition within the luxury travel apparel market, it needed a comprehensive SEO strategy capable of improving keyword visibility, attracting qualified traffic, and supporting aggressive revenue growth goals. The company partnered with VELOX to build a scalable organic growth engine.
Goals
Grow annual sales revenue by 40%.
Increase organic search visibility.
Improve Top 5 keyword rankings.
Expand qualified organic traffic.
Support paid media with SEO growth.
Challenges
Competitive luxury apparel search landscape.
Limited rankings for high-value keywords.
Increasing competition post-COVID.
Need for sustainable revenue growth.
Expanding visibility beyond branded searches.
Approach
VELOX developed a comprehensive SEO strategy designed to increase search visibility, expand keyword coverage, and generate long-term revenue growth. The team conducted extensive keyword research, optimized category and product pages, enhanced technical SEO performance, improved internal linking structures, and aligned content initiatives with high-intent search opportunities. By integrating SEO insights alongside paid media performance data, VELOX created a scalable organic growth strategy capable of driving qualified traffic and measurable revenue gains.
Results
VELOX helped Anatomie transform organic search into a major revenue channel, generating more than $1.1 million in new revenue while significantly expanding search visibility. The campaign increased Top 5 keyword rankings by 120%, grew revenue by 159.6%, and expanded organic reach through sustained ranking improvements. These gains created a scalable foundation for continued growth while strengthening Anatomie's leadership position within the luxury travel apparel market.
159.6%
New Revenue Growth
1,335
Keywords Ranked Top 10
120%
Keywords Ranked Top 5
65%
New Users
Client Feedback
"I appreciate the extra efforts you and your team have made to help us to achieve our goals."
Erica K., Head of Marketing & Growth
Anatomie
