Expanding Organic Market Share By 71%
About Client
BeautyBio is a premium skincare brand committed to science-backed beauty and clinical innovation. To strengthen long-term customer acquisition, the brand partnered with VELOX to increase organic visibility across highly competitive skincare searches and build a sustainable source of ecommerce growth.
Background
Increase non-paid customer acquisition.
Expand visibility across high-value skincare categories.
Improve organic rankings for revenue-driving keywords.
Build a long-term growth engine through Organic Search.
Goals
Competing against established beauty brands for organic visibility.
Limited rankings across high-value category searches.
Growing dependence on paid acquisition.
Capturing additional market share through non-branded search.
Challenges
Increase non-paid customer acquisition.
Expand visibility across high-value skincare categories.
Improve organic rankings for revenue-driving keywords.
Build a long-term growth engine through Organic Search.
Approach
VELOX developed a revenue-focused Organic Search strategy that combined technical SEO, keyword expansion, content development, and authority building. Rather than optimizing rankings alone, every initiative was prioritized based on projected revenue opportunity, allowing BeautyBio to capture more qualified search demand while strengthening long-term market visibility. Using VELOX's New Revenue Modeling, the team identified high-value keyword opportunities capable of generating meaningful incremental revenue before implementation began.
Results
Organic Search became an increasingly valuable acquisition channel, increasing organic traffic by 62% while growing new organic traffic by 71%. The program generated 13,949 monthly organic users, averaged 207 monthly organic transactions, and established six additional Top 5 keyword rankings across competitive skincare categories. Based on VELOX's revenue forecasting model, the strategy also identified an additional $37K–$226K in projected monthly revenue opportunity, creating a clear roadmap for continued organic growth.
62%
Increase in Organic Traffic
71%
Increase in New Organic Traffic
13,949
Monthly Organic Users
207
Monthly Organic Transactions
+6
Top 5 Keyword Rankings
