Increased Google Ads Revenue by 58%
About Client
Magline is a global leader in material handling equipment, manufacturing premium hand trucks, route distribution solutions, and custom transportation products for commercial and industrial organizations worldwide.
Background
Magliner partnered with VELOX to increase e-commerce revenue and strengthen its digital presence. While the company was already a recognized leader in the material handling industry, it faced increasing competition within search results and needed a scalable strategy to drive online revenue growth. The team sought to leverage Google Ads to capture more demand while maintaining profitability and expanding market visibility.
Goals
Increase total revenue by 30% year over year.
Grow e-commerce revenue profitably.
Expand visibility across Google Search.
Increase qualified commercial traffic.
Strengthen digital market share.
Challenges
Limited initial Google Ads budget.
Large retail partners competing in auctions.
High competition for commercial keywords.
Need to maximize efficiency while scaling.
Capturing demand across multiple industries.
Approach
VELOX developed a paid search strategy focused on identifying high-intent commercial keywords and maximizing budget efficiency. Using Google Keyword Planner, Analytics data, and competitive auction insights, the team segmented campaigns around revenue-driving product categories and buyer intent. Continuous bid optimization, keyword expansion, search query refinement, and performance monitoring allowed Magliner to outperform larger competitors while capturing incremental revenue from high-value searches.
Results
VELOX transformed Google Ads into a significant revenue driver for Magliner, generating more than $1 million in new revenue while producing a 500% return on ad spend. By strategically competing against larger retailers and focusing on commercial purchase intent, the campaign delivered sustainable growth, increased market visibility, and established a scalable paid acquisition engine capable of supporting continued expansion.
500%
Return On Ad Spend
58%
Google Ads Revenue
$1M
New Revenue Generated
$76K
Avg. New Monthly Revenue
2.5%
Conversion Rate
Client Feedback
"We've built strong momentum together, and we're seeing the impact of combining the right strategy, technology, and execution. I think this really shows the strength of the relationship between Magliner and VELOX. "
Paul A., Director of Marketing
Magliner
