+101% Paid Revenue & +100% Purchases
About Client
Pat McGrath Labs is a luxury beauty brand founded by legendary makeup artist Dame Pat McGrath, known for its award-winning cosmetics, iconic Mothership palettes, and industry-leading innovation in prestige beauty.
Background
Pat McGrath Labs wanted to scale ecommerce revenue through a performance-driven Google Ads strategy. Facing rising media costs and growing competition across prestige beauty, the brand needed to capture more high-intent demand while maintaining profitable growth. VELOX focused on optimizing campaign efficiency, expanding qualified traffic, and driving measurable increases in revenue and purchases.
Goals
Grow revenue and purchases efficiently.
Capture more high-intent branded and non-branded demand.
Scale qualified traffic and customer acquisition.
Maximize return on ad spend.
Challenges
Rising acquisition costs across prestige beauty.
Increased competition on branded and category keywords.
Maintaining efficiency while scaling spend.
Capturing demand during key shopping periods.
Approach
VELOX executed a performance-focused Google Ads strategy centered on profitable growth. Through campaign optimization, audience refinement, and strategic budget allocation, the team scaled qualified traffic, doubled revenue, and increased purchases year over year.
Results
VELOX successfully scaled Pat McGrath Labs' Google Ads program, doubling both Paid Search revenue and purchases year over year. Revenue increased 101%, from $178,614 to $359,845, while purchases grew 100%, from 1,875 to 3,746. At the same time, Paid Search sessions increased 65%, generating more than 52,000 additional qualified visits. Despite growing traffic significantly, the campaign maintained strong efficiency, increasing revenue per session by 22%. The result was a scalable, high-performing Paid Search strategy that drove profitable growth in a highly competitive prestige beauty market.
101%
Google Ads Revenue
100%
Google Ads Purchases
65%
Paid Search Sessions
22%
Revenue Per Session
+181K
Additional Paid Visits
Client Feedback
"Wow! I am so excited to have a literal team dedicated to each specific region of our campaign, I am so impressed."
Christine P., Ecommerce Leader
Pat McGrath Labs
