Skyrocketing Purchase Revenue by 1,380%
About Client
Pnuma Outdoors is a premium hunting apparel and gear company known for innovative fabric technology, rugged craftsmanship, and high-performance hunting equipment designed for serious outdoor enthusiasts.
Background
Pnuma partnered with us to increase brand awareness, grow online sales, and strengthen customer loyalty through Google Ads. Like many hunting brands, Pnuma faced advertising restrictions that limited promotional opportunities and made customer acquisition more challenging. The company needed a paid media strategy capable of overcoming these obstacles while driving profitable growth and improving campaign performance.
Goals
Increase year-over-year revenue.
Grow online sales volume.
Improve customer loyalty.
Expand brand awareness.
Achieve a 3X Google Ads ROAS.
Challenges
Industry advertising restrictions.
Tracking and attribution issues.
Competing against larger hunting brands.
Scaling revenue efficiently.
Improving purchase conversion rates.
Approach
We implemented a precision-focused Google Ads strategy centered on audience targeting, campaign optimization, and improved conversion tracking. After resolving tracking issues, the team refined campaign structure, optimized bidding strategies, and focused spend on the highest-performing audiences and keywords. Continuous testing and performance optimization helped overcome industry advertising limitations while maximizing revenue growth and acquisition efficiency.
Results
We helped Pnuma transform Google Ads into a significant growth channel, increasing purchase revenue by 1,380% year over year while driving a 1,045% increase in monthly purchases. The campaign also generated a 272% increase in completed orders, a 107% increase in purchase conversion rate, and a 433% increase in new users. These gains created a scalable paid acquisition engine capable of supporting long-term growth and customer acquisition.
1,380%
Purchase Revenue YOY
1,045%
Monthly Purchases
272%
Completed Orders
433%
New Users
107%
Purchase Conversion Rate
