Increasing Top 3 Rankings by 406%
About Client
Pnuma Outdoors is a top hunting clothing brand known for apparel and gear featuring innovative fabrics, technology, and rugged craftsmanship. They rigorously test every item under tough conditions and back everything they make with a Lifetime Guarantee.
Background
Pnuma partnered with us to increase brand awareness, grow online sales, and strengthen customer loyalty through Google Ads. Like many hunting brands, Pnuma faced advertising restrictions that limited promotional opportunities and made customer acquisition more challenging. The company needed a paid media strategy capable of overcoming these obstacles while driving profitable growth and improving campaign performance.
Goals
Increase brand awareness.
Grow online sales revenue.
Improve rankings for priority keywords.
Expand organic search visibility.
Increase qualified website traffic.
Challenges
Competing against established hunting brands.
Industry advertising restrictions.
Increasing visibility for high-intent searches.
Building authority within a niche market.
Driving sustainable organic growth.
Approach
VELOX implemented a comprehensive Organic Search (SEO) strategy focused on content development, content syndication, on-page optimization, and authoritative link building within the hunting industry. By expanding keyword coverage, strengthening site authority, and improving search visibility across high-value categories, the team helped Pnuma capture more qualified traffic and increase organic revenue.
Results
VELOX helped Pnuma dramatically expand its organic search presence, increasing Top 3 keyword rankings by 405.7% and #1 rankings by 128.6%. The campaign generated 5,451 ranked keywords, increased organic new users by 168%, and contributed to an average monthly revenue of $169.6K. These gains positioned Pnuma to compete more effectively against leading hunting brands while creating a scalable source of long-term growth.
405.7%
Top 3 Keyword Rankings
128.6%
#1 Keyword Rankings
168%
Organic New Users
179.5%
Backlinks Created
5,451
Keywords Ranked
$169.6K
New Monthly Revenue
