Building Organic Search Leadership in Clean Beauty
About Client
Primally Pure is a premium clean beauty brand dedicated to creating non-toxic skincare using simple, recognizable ingredients. To reduce reliance on paid acquisition and expand long-term market share, the company partnered with VELOX to strengthen its Organic Search presence across highly competitive skincare categories.
Background
As competition in the clean beauty industry accelerated, Primally Pure recognized that long-term growth required more than paid advertising alone. The brand partnered with VELOX to expand its organic visibility, capture high-value non-branded searches, and build a sustainable acquisition channel that would continue driving revenue beyond media spend.
Goals
Increase organic revenue and customer acquisition.
Expand visibility across high-value non-branded searches.
Establish category leadership within clean beauty.
Build a sustainable source of long-term ecommerce growth.
Challenges
Competing against established beauty brands for organic visibility.
Expanding authority across competitive skincare categories.
Increasing non-paid customer acquisition.
Building long-term growth beyond paid advertising.
Approach
VELOX developed a revenue-first SEO strategy centered on technical optimization, content development, authority building, and keyword expansion. Rather than optimizing rankings alone, every initiative was prioritized according to projected revenue opportunity, allowing Organic Search to become an increasingly valuable driver of customer acquisition and business growth.
Results
The Organic Search program more than doubled qualified traffic, increasing organic search traffic by 111% while growing organic revenue by 84%. Primally Pure expanded to 3,969 Top 10 keyword rankings, a 375% increase over the engagement, while generating an average monthly ROI of 745%. The strategy established Organic Search as a durable, high-performing acquisition channel capable of delivering long-term, compounding business growth.
111%
Organic Traffic Growth
84%
Organic Revenue Growth
3,969
Top 10 Rankings
375%
Growth in Top 10 Rankings
745%
Average Monthly ROI
$3.3M
New Revenue Generated
Client Feedback
"ROAS is in such a great place. Great job VELOX team! "
Taryn M., Director of Growth
Primally Pure
