Increasing Meta Leads by 274%
About Client
DaySmart Salon provides business management software designed for appointment-based businesses across the salon, spa, and body art industries. Its platform helps businesses manage scheduling, payments, customer relationships, and everyday operations.
Background
DaySmart Salon partnered with VELOX to transform Meta Advertising on Facebook and Instagram, into a scalable customer acquisition channel. Unlike Paid Search, where prospects are actively searching for software, Meta Ads required DaySmart to identify and reach potential customers earlier in their buying journey and create demand among highly relevant business owners.
The objective was not simply to generate more leads. DaySmart Salon needed to increase acquisition volume while improving efficiency and creating a stronger path from initial engagement to qualified pipeline.
Goals
Increase qualified lead volume through Meta.
Reduce cost per lead across campaigns.
Expand reach among high-value business owners.
Improve prospecting and retargeting performance.
Scale paid social acquisition efficiently.
Challenges
Increase qualified lead volume.
Reduce cost per lead across campaigns.
Reach high-value business owner audiences.
Improve audience, creative, and funnel performance.
Scale lead generation without increasing acquisition costs.
Approach
VELOX developed a full-funnel Meta Advertising strategy centered on continuous audience, creative, landing-page, and offer testing. Prospecting and lookalike audiences expanded DaySmart’s reach among potential customers, while website visitor, middle-of-funnel, and retargeting campaigns re-engaged prospects already familiar with the brand.
Performance data was continuously used to refine campaign structure and move investment toward the combinations of audiences, creative, offers, and funnel stages producing the strongest results. As the program matured, VELOX expanded successful concepts while reducing investment in inefficient campaigns, allowing DaySmart to increase lead volume without allowing acquisition costs to rise alongside it.
Results
DaySmart Salon's Meta Advertising program dramatically increased both scale and efficiency. From August through November, monthly Salon lead volume increased from 104 to 389, representing approximately 274% growth, while CPL declined from $309 to $81, a notable 74% reduction.
Campaign-level testing created additional efficiency gains. DaySmart Salon’s Holiday Guide campaign generated 169 leads at just $14.03 per lead, while its middle-of-funnel campaign generated another 121 leads at a $52.62 CPL.
The result was a significantly more scalable paid social acquisition program: DaySmart Salon generated approximately 3.7X as many monthly leads while paying roughly one-quarter of its previous cost per lead.
+274%
Lead Growth
-74%
Cost Per Lead
389
Monthly Leads
$81
Cost Per Lead
Client Feedback
"VELOX helped increase our visibility by 16% and turned Paid Social into a top lead driver through a flexible, results-driven partnership."
Andrea M., Marketing Leader
DaySmart Salon
